Facebook is looking towards unveiling plans to drive the future of commerce. Facebook is making use of eBay’s commerce platform to bring about fresh shopping experiences for hundreds of millions of consumers. Already, eBay is currently incorporating Facebook’s new Open Graph 2.0 functionality into its global commerce systems, which come under the covering of a recent business unit called X.commerce. The likes of PayPal, eBay and Magneto are included.
Vice President and general manager of X.commerce, said recently that Facebook is now linked into the largest commerce ecosystem. He further stated the reason is eBay has over 900,000 developers and an estimate of about $60 billion is being transacted on eBay annually. Globally, the eBay market is said to have over 25 million sellers and 97 million active users.
Even with the fact that Facebook’s infrastructural growth is on the increase, Facebook desires to have enterprise-level solutions like eBay’s to manage content sharing for its 800 million users. Sharing here in this context includes commercial transactions such as buying and interacting with major consumer brands, products, and ads. Significant changes in Facebook page mean that fans do not have to “like” a song to listen to music or share it with friends anymore.
eBay’s developer community will for the first time create social commerce apps on Facebook that will permit users to go more than “liking” products. Users will be enabled to “buy,” “own,” “want,” “recommend” or “review” products, they can also have it being shared with their friends and family members, Katic Mitic, Facebook Director of platform enlightened. She went further saying that this takes word of mouth marketing and puts a bullhorn to it,” she said.
Katic Mitic, who has an MBA from Harvard Business School, was recently named to eBay’s board of directors.