Samsung smartphones finally take over iPhones
Yes, it took some time, but the inevitable has finally happened. Apple was waging a losing battle against the onslaught of many electronic giants all alone, and despite holding out as the market leader for long has finally given way for Samsung to be the market leader in sales of smartphones. With a 44% jump in shipments worldwide, Samsung smartphones have replaced Apple from the top position in the last quarter (July-Sep). The sales of Samsung smartphones had been on the rise ever since Galaxy S II arrived in the market, and the strategy to introduce new products one after another has been responsible for people rooting for Samsung smartphones. All those who were tired of Apple’s hegemony and waiting for an alternative finally have the answer in sleek Samsung smartphones.
Late to arrive but fast to gain ground
First iPhone arrived in 2007 and Samsung entered the smartphone market only as late as 2010 riding on Android OS platform. But even the early models presented by Samsung in the market had specs to take Apple’s iPhones head on, being way ahead of other smartphones in the market. Today, Samsung does not have any rivals to its product apart from Apple’s iPhone 4S and iPhone 5 and experts believe these two brands of smartphones will continue to dominate the sales of smartphones worldwide.
The shipment of Samsung smartphones, which stood at 27.8 million handsets last quarter, went up by 44% to a slightly more than 40 million handsets this quarter. This is more than 4 times the sale figure of Samsung smartphones last year. At the same time, the sale figures of Apple’s iPhone decreased by 16% to a mere 17 million units which clearly indicates many of loyal iPhone users have switched their loyalties and started to use Samsung smartphones. Samsung has also made many new customers who were waiting for an alternative to Apple’s devices. Samsung smartphones run on Google’s Android OS, and with continuous upgrades and improvements from Google from time to time, Samsung smartphones are becoming lighter, faster, and better all the time.
